Two plaintiffs filed the lawsuit on October 20 against DreamFields Brands, Inc., for allegedly falsely claiming high THC levels. THC, or tetrahydrocannabinol, is the main compound in Cannabis that makes users feel euphoric.
The two plaintiffs are Jasper Centeno of Long Beach, California, and Blake Wilson of Fresno, California. The plaintiffs accuse the company of unfair competition, false advertising, and negligent representation. The two men said they bought prerolled “Jeeter” branded joints advertised as having a high THC content.
False Potency Labeling?
In one instance, a Jeeter product labeled as 46% THC content tested between 23% and 27%, according to the lawsuit, reports CBS News.
“Consumers are willing to pay more for cannabis products with higher THC content, and expect to pay less for cannabis products with lower THC content,” attorney Christin Cho, representing the plaintiffs, said.
Every Jeeter Joint Tested Had Lower THC Than Claimed
The testing found that every Jeeter product tested had THC levels lower than that stated on their label. The complaint accuses DreamFields of exaggerating its products’ THC levels in order to justify higher prices for customers.
The California Department of Cannabis Control requires companies to label marijuana products with their THC content. This is expressed as either a percentage or in milligrams. The THC content printed on the label must be within 10% of the actual THC content, according to the department’s code of regulations.
DreamFields is “systematically overstating the THC content to deceive consumers into thinking that the effects of their prerolls are more potent than they truly are,” claim Centeno and Wilson in the lawsuit.
The two men are suing for an undisclosed amount in damages.
“The Allegations Regarding Our THC Levels Are False”
Jeeter denied the accusations in a statement to CNN, calling the claims “baseless and ridiculous.” DreamFields did not immediately respond to a request for further comment.
“The allegations regarding our THC levels are false,” DreamFields’ statement said. “We take pride in our compliance and commitment to state-mandated testing procedures, including independent, third-party testing. The product and our integrity (are) something we truly value as a company, and take all the proper and legal steps before our product hits the shelves.”
“However baseless and ridiculous these claims are, we take them very seriously and look forward to the truth coming to light,” the company added.