When paraphrasing the definition of “frolic,” you could say it means to move around playfully and be energetic and joyous in whatever activity you find yourself doing. For Bryauhna and Howard Warren, the couple behind Frolic Brands, the word and its definition have become a mindset in both their personal lives and in their business.
“I want you to frolic in whatever you’re doing, and have a good time doing it,” Bryauhna “Bry” Warren said. Howard Warren shares the same sentiment when he hands a customer their drink or merchandise and thanks them for frolicking.
The idea of starting a business came about not long after the two began dating in the winter of 2023, and coincidentally enough, they were sharing a joint when the conversation shifted to hypothetically naming the business. When asked, Bry Warren proposed “Frolic” almost instantly, and the idea took off from there. There’s a page she follows on Instagram that also consistently uses the word frolic, so she took some inspiration from there as well.
The couple began their business by selling merch like key chains, knit caps and socks, and scored their first market spot at “Give Me My Flowers” in 2024. They also brought frozen cups and sweet treats, which they sold out of relatively quickly, given the high temperature that day. After seeing how fast their stock went and spending some time at the drawing board, they introduced fresh lemonade to their menu at the start of 2025.
“We had perfected the lemonade recipe and introduced it at one of our pop-ups,” Bry Warren said. “It wasn’t easy to make; it was like chemistry. You have to have the proper measurements.”
On top of hitting the markets with their pop-ups, the Warrens have been setting up at local dispensaries since they started the business. Both being Cannabis consumers, the two saw the growth in the industry and community and wanted to grow alongside it when the state allowed for recreational use.
“The Cannabis community was already built at the point, but it was building more because it was becoming legal. We wanted to see how far we could go because it was still fresh and new for us, too,” Howard Warren said.
They make lemonade in an old-style carnival kind of way with three ingredients — lemon, sugar, water — and finish it off with a quick shake of the container. This type of production, they’ve found, brings a nostalgic factor to their customers while keeping things simple.
“We’re bringing back an old-school culture of naturalness, where everything’s right up front for you to see,” Howard Warren said. “We’re curing cotton mouth one cup at a time. Keeping all the stoners hydrated.”
In addition to a classic lemonade, the couple has added flavored syrups and other add-ins to their stand to make the experience more memorable for whoever is visiting. The white peach flavor is the most popular among their customers, followed by a classic lemonade mixed with cotton candy and the Baltimore 2Step, their take on a half-and-half lemonade and iced tea.
The couple describes themselves as serial entrepreneurs. Outside of running Frolic, they both work separate full-time jobs. Howard Warren is a DJ performing under the name DJ Holliwood and Bry Warren has been a daycare provider for the last eight years. She handles the Frolic calendars in addition to running the social media pages, posting their pop-up schedule and replying to messages, something she takes pride in doing herself.
“We want you to know you’re talking to us and not a brand rep or AI,” she said, “I like to call myself ‘Wade,’ I’m like Wade from ‘Kim Possible’ because I do a lot of our back-end marketing and I’m basically running seven different pages.”
By creating promotions and blasting the schedule on every platform they can, the couple has harvested a community in various spaces. But in the Cannabis industry, dispensaries and their patrons have accepted and supported them beyond what they expected. Some people pull up to a dispensary only when they are there, and there’s been a demand for more frequent pop-ups in certain spots.
“It’s like ‘Cheers,’ everyone knows our name,” Bry Warren said, adding that the couple also wants to support their customers in their own endeavors, however they can.
Aside from working some larger-scale events in the coming months, the couple hopes to renovate a charter vehicle in the near future to make Frolic a fully mobile business. With the prospect of adding more dispensaries and events to their roster, the couple will have the opportunity to frolic with some new faces and extend to them an invitation onto their “family tree.”
“I have a lot of brothers and sisters, so I didn’t need friends. That’s why I don’t call people friends, they’re family,” Howard Warren said. “We have a big tree that we symbolically see in our heads, everyone’s a part of our family. Everyone has their own branch, and they grow with us.”
