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Branded Psychedelic Mushroom Products

It’s a brave new world, and the doors of perception are ready to be opened with newer, shinier keys.

Photos by Tom Bowers

Since the dawn of the underground psychedelics trade, trust has been paramount. “Know your dealer” has been the mantra, and bunk products or bad trips were the possible downside. 

As psychedelics continue to gain mainstream acceptance, restrictions are being loosened, broader public awareness is leading to a greater number of experienced travelers, and enterprising entheogenic entrepreneurs are pioneering a new marketplace of precisely dosed, attractively branded products. 

To borrow from Huxley, it’s a brave new world, and the doors of perception are ready to be opened with newer, shinier keys. 

Thinking Caps
Microdose Magic Mushroom Gummies

DANIEL BERMAN

These mushy morsels are one of the newer products coming out of California, offering a consistent and effective experience for everyone, from the low-dose daytime consumer to the heroic questing adventurer. 

Packaged in childproof 3,500-mg tins (equivalent to an eighth of fruiting bodies), Thinking Caps will be released in multiple flavor and strain combinations. We had the opportunity to sample the blueberry flavor, which featured Albino Penis Envy (APE) active material. One or two of these is good for an afternoon on the water, five is a great serving for an introspective, visual evening. Nine or 10, according to the package, is for the “modern-day time traveler.” 

Try putting on Terrence Malick’s IMAX film, “Voyage of Time,” just as you’re past the apex of a Thinking Caps experience. You won’t regret it.

thinkingcaps.com


OOMA
Saffron + Red Panax Ginseng Capsules

DANIEL BERMAN

Looking like they’re packaged for a future imagined in the mid-mod utopia of the 1960s mind, OOMA aims squarely at the therapeutic-focused explorer. Combining pulverized Psilocybe cubensis fruiting bodies with Sargol saffron, red Panax ginseng, a functional mushroom blend of cordyceps, reishi, lion’s mane, turkey tail and ashwagandha, these microdose capsules seek to reduce stress and boost a feeling of well-being. 

Each package contains five 300-mg dose capsules, so the entire pack equals 1.5 grams of active fruiting body. These aren’t for time-traveling heroes but rather for people looking to optimize their supplement regimen. 

tryooma.com | @ooma_mushrooms


Sacred Fruits
Bluey Vuitton Magic Tea

DANIEL BERMAN

Most experienced mushroom hunters have tried making their magic tea, but the experience is a bit different when delivered by Sacred Fruits. This brand has pushed the boundaries of the consumable psychedelic mushroom experience with hash-infused mushroom gummies, fruit leather, capsules and an amazing selection of strains from their cultivation lab. 

The Bluey Vuitton Magic Tea comes packaged with five tea bags at 1.4 grams each infused with organic rosehips, hibiscus, chamomile and rooibos. The Bluey Vuitton Magic Tea provides a potent but calming experience. The longer you seep the tea bag, the more impactful the journey.

sacredprovisions.com | @sacred.fruits


MycoZilla
Psilocybin Gummies

DANIEL BERMAN

MycoZilla’s adorable, nostalgic little Mario mushroom-shaped gummies may not cause you to grow bigger or gain an extra life, but they will definitely make you feel super. 

Mycozilla ice-water-extracts their own fruiting bodies before adding the “blue juice” and pulverized fruiting bodies to the mix, as well as powdered lion’s mane and cordyceps to help fight “brain fog.” Each colorful, childproof bag features 3.6 grams of total active ingredients, and each gummy is dosed at 300mg. 

The brand recommends one to four gummies for those looking for a mild experience, but eight to 12 gummies is the “fuck around and find out” dose, causing “altered perception of time, amplified emotions, and fractal or pattern visuals.” 

@mycozillasd


Lift Off
Mushroom Infused Gummies

DANIEL BERMAN

These “macro happy” mushy gummies bring a simple and tasty edible experience to the table with a lineup of fruit flavors including sour peach, grape and strawberry-kiwi, packed in childproof bags with 4,000mg of active ingredient (500mg per gummy). At half a gram per gummy, they’re the strongest micros on the list. Lift Off offers a water-soluble mushroom drink mix as well for people who’d rather sip and trip. 

liftoffproducts.com

All products photographed in Oakland, California. 

Photos by @megabombtom

This article was originally published in the August 2024 issue of All Magazines.

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