Let’s face it, pictures of your buds aren’t getting the likes anymore, bringing us to the hard truth that social media platforms are fundamentally changing what’s cool about weed. At a time when the word “plant” can get your account banned — and potheads are forced back into using Morse code like 🌱 and 🪨r — our social dependence on these apps has created a moment where only certain voices are being allowed to speak when it comes to the sticky green.
For every post about a sunset that gets your favorite breeder banned, there’s a video from companies like Jimmy John’s telling you it’s time for a blinker alert. We’re watching daily as the community rebuilds these sandcastles on the beach in hopes that the algorithmic tide won’t take them down, while large corporations are using cartridge slang or creating KFC dispensaries and being praised for their marketing genius that then gets pushed to feeds all over the world. After your sixth time creating a new email to start your fourth backup account, you can start to feel pretty powerless despite the fact that some of the biggest of these platforms are approaching the same problem: an online population that’s aging out.
If social media apps were countries, one of the biggest issues they could face is a decline in new generations of users. While adults are often fully locked into doomscrolling, people I spoke with are finding themselves more comfortable in places where, as my younger cousin put it, “it’s not so apparent that everything is an ad.”
I understand that opening the floodgates to Cannabis content is scary when you always have national advertisers and congressional eyes on your back. But with the shocking things going viral, it’s tough knowing if even just having the word “plant” in your bio can make you vulnerable to heavy scrutiny, with most instances having little evidence of whether you defied the newest set of rules or if someone out there is using that system to take your account down. The frightening truth is that the call could very well be coming from inside the house.
There is an unholy amount of money to be made “reinstating” the accounts of our friends and peers. There’s big business in getting social media accounts back, especially with our community. People we spoke to off the record said that they’ve invested over $10,000 in pursuit of getting accounts back. Blue check or no check, whether you have pictures of plants or not, nobody, it seems, is safe.
We wish this ended with an answer or advice on how to keep your account safe, but the truth is, artificial intelligence is now making it easier than ever for content to be flagged or restricted (not to mention information scraped from tagged photos and direct messages). What was once a way to stay connected has now become a game of cat and mouse in the service of a content machine that cares little for Cannabis or the people who care about it most. Now, follow the link for a blinker check brought to you ad-free by your local dry cleaner.
