Weed culture today is pushing back on classic stereotypes and redefining and realigning vintage ideas about what a stoner looks like, what we do for fun and what we want to smoke. Whether it’s renting a Gravitron or a Times Square billboard, weed smokers are becoming a more accepted and impactful part of society. Let’s look at some trends that seem to be growing on a national scale.
Euro-American Team-Ups
This is something that’s been brewing up for a while now but is hitting trend status. European seed companies like Barney’s Farm, Sensi, Blimburn, and Royal Queen are creating partnerships between their brand and American names like DOJA, Happy Munkey, Backpack Boys, and Sherbinksis. Last month, Barney’s announced a new collaboration with B-Real of Cypress Hill. What was once an American scene traveling to Europe for genetics has shifted to Europeans promoting American breeding projects and cementing their place within this new global ecosystem for Cannabis genetics.
Food Companies Cook Up Cannabis Support
We saw a major lack of the usual brand involvement for 4/20 this year. No big activations or capsule drops, not even the traditional shoe release. Instead, the food sector picked up the torch. There’s even a collaboration between Blazy Susan and Jimmy John’s now. Carl’s Jr., Popeyes, Jack in the Box, Smashburger, Buffalo Wild Wings, Magnolia Bakery and, of course, Jimmy John’s all had stoner specials on the menu for 4/20. We have a reputation for exploring new food combinations, which makes stoners the dream demographic for anyone looking for people to stand in line for a pickle-glaze chicken sandwich.
Gas and Sours are Back?
Almost every seed bank and breeder we’ve spoken to this year has said some variation of the same thing: “Gas is back.” It’s a trend you can see in strains like Permanent Gas, Brainwash and Bazkittlez. Right now it’s mostly the candy-leaning stuff that’s being gobbled up, leaving us to wonder if this will truly catch fire. Along with gas flavors, sour crosses have hit a definite uptick from both the rosin and flower markets, along with the amount of Sour D. Though, much like gas, it’s the sweeter flavors that are finding an immediate place with consumers looking to “branch out.”
Stoner Fashion Gets a Glow-Up
We’re breaking down old ideas about how pot-centric people dress. Cannabis brands are shifting into lifestyle brands through capsule drops and collabs. Now fashion is looking at what Cannabis culture wants to see and responding in kind. Carhartt, a major favorite with the scene, announced its 2025 Spring/Summer WIP line will highlight tactile, hemp-blend fabrics. Binske partnered with L’equip to drop a line of high-end clothing that has zero weed references on it. This year, New York’s STAPLE clothing store did a pop-up event with trulyredpanda and EDISTSEW, plus the Alien Labs and HUF 4/20 collection, which is long sold out.
What We Do in the Shadows
There’s a major shift in the way stoners are perceived when we head out for the night. In the last year a ton of restaurants, rooftop bars and outdoor patios became open to hosting weed events or don’t seem to mind the casual pull on an e-rig. As Cannabis lounges become more and more of an accepted idea, so too are the people who frequent them. As such, options for what can be part of a Cannabis event have also blown wide open. Hell, we even saw a Gravitron for Puffcon and a Ferris wheel at Hall of Flowers. What’s next?
