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Yum Yum Live Sugar

from Verano

It’s more about the quality of the terpenes that matter and less about the quantity.

After taking home seven awards in the 2024 Maryland Leaf Bowl, it’s no surprise that we see Verano taking center stage once again with its exquisite Yum Yum live sugar. The same strain earned Best Indoor Flower within the Jacks and Hazes category, and it’s evident Verano continues to deliver top-quality Yum Yum, even in the form of a live sugar. I will admit upfront that, generally, sugars are not my favorite consistency to dab with, but I could not resist this little dollop of sunshine because it’s one of the terpiest profiles I have ever seen. Now you might say, “4.38% total terps … Taylor … that’s not very terpy,” and you would be right compared to some other products. But first, it’s important to understand that it’s more about the quality of the terpenes that matter and less about the quantity. Second, I don’t mean it’s terpy with a lot of terps; I mean “terpy” as in having a lot of terpinolene-based terpenes.

If you have followed my writing, you know that my favorite terpene is terpinolene. For me, the experience is an exquisite burst of energetic and cerebral focus that really tickles my smell memories in the most nostalgic way. It’s characterized by the dominant presence of terpinolene, clearly evidenced at the top of the nose. The elegance of this terpinolene-based profile is unparalleled by enticing a sweet floral combination of uniquely comforting and familiar. The Yum Yum aroma is in the vein of Durban Poison, Jack Herer and Cindy 99, but with a sense of depth beyond that classic scent spectrum.

In addition to the terpinolene, we also have a healthy dose of alpha-terpinene, gamma-terpinene and terpineol. This is something I haven’t really seen or experienced before, but it absolutely intrigues me. Following up with the addition of fenchol and ocimene, Yum Yum shapes up to have one of the most unique terpene combinations in the state, and one of the most “terpinoly” profiles to boot. Big shout out to Verano’s team for the stellar award lineup in the 2024 Leaf Bowl and for continuing to bring out the fire for the Maryland market.

verano.com | @veranobrands

This article was originally published in the June 2024 issue of Maryland Leaf.

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