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Show #102 – The Fall Of Celebrity Culture

Celebrity endorsement is a huge factor in the world of commerce and the Cannabis sphere is no different. But in the last year, the consumers of this sacred plant have arguably begun to show their displeasure with being conned by that star-studded smile. So, what advantage is there to be gained from attaching a notorious name to your brand, or can it be your company’s kiss of death? Turn up the spotlight and join us on the road to reality!