Episode #162 – Club Meda
Meda is the new mega. I know, how could anything be bigger than mega. Mega is…well, it’s as
monstrous and amazing as anything can get. Which is why if you ever go to Mexico and hear radio ads
the only word you are likely to understand over the crackly speakers is MEGA, MEGA, MEGA!
But what is Meda?
Well, if you know anything about the 1980’s, you know that one of the hottest vacation destinations
spread around the globe was called Club Med. The identity of the business was built on the idea that
membership with all-inclusive pricing for your stay would draw busy professionals who just wanted to
show up and blow up. And when singles and young couples flocked for the turn-key ease, it became the
paradigm for hot getaways.
How could you deny the marketing, too, where Sports Illustrated Swimsuit level models beckoned you
down to crystal clear blue waters where your sole purpose was to get drunk on margaritas and get busy
on a Hobie Cat? I know what you’re thinking, “Where do I sign up?”
This was before dating apps. And for those of you who weren’t around when owning an account on
Match.com meant having to create an alias for fear of being labeled “desperate”, Club Med took all the
awkward judgement out of it. And as dating apps took hold and Club Med lost relevance, finding a date
became as simple as creating an avatar on your Wii. Yes, not only have we become addicted to the
convenience of food, water and sanitation, but now finding a soulmate from the comfort of your office
chair is highly probable.
It’s time to rebrand Club Med and call it Club Meda (without the T).
I’m a member of club Mota.
That means weed in Mexico. Which is mega.