Many Cannabis consumers prefer to pick up at a store where everybody knows their name, a store like Fire Cannabis Co. on Highway 20 in Omak. The small, senior-rich community is served up fire flower alongside wellness-driven edibles and tinctures every day in this sunshine-filled neighborhood weed shop.
Fire Cannabis Co. budtender Marshall Haque shared more about the store culture and preferred products in an interview with Northwest Leaf.
“I just like to think that all of our customers, especially since we’re in a smaller town, we really get to know them, and we end up becoming almost friends with our customers. Most of us know most of them by name most of the time,” Haque said.
Convivial, chill energy seems to permeate this space. The store is known to play ’70s, ’80s and ’90s music with a few modern tunes thrown in — employees pick from a few finely tuned Pandora stations. The small crew of budtenders also keeps dog treats under the counter for four-legged companions.
Those who visit will see daily specials posted at the front of the shop, touting deals like 40% off Phat Panda on Tuesdays and 30% off the entire store every Friday. Every day, a new 25% off special on specific categories, like 25% off prerolls every Saturday, is also in play.
As for first-timers, the team is trained to guide even the most beginner Cannabis consumer to the proper products. Haque likes to learn about first-time customers to understand more about their Cannabis needs. If they have smoke-sensitive roommates, for example, he’d likely direct them to vapes and edibles. For sleep, most find relief with Doozies gummies from Green Revolution, which contain melatonin.
“None of the budtenders at Fire have any issue helping customers who come in not knowing what they need, or even just having a general idea, like ‘Oh, you know, I have pain, or I need to sleep.’ All of us are super happy, and we all have a bunch of different recommendations to give out, for sure,” Haque said.
Seniors make up a large part of the regular customer base, many of whom lean toward edibles catered to sleep, CBD tinctures and coveted Ceres Dragon Balms. The store also sells lots of Phat Panda, Lil’ Ray’s lemonades and Microbars. Freddy’s Fuego was added to the menu recently after customers asked about the brand. Haque is looking forward to trying Freddy’s Oreo Blizzy disposable vape.
From the menu to the music, Fire Cannabis Co. is a dispensary that seems versatile for the sake of its customers. High-THC products line shelves next to wellness-based fare in a cornucopia showcasing the powers of the plant. But on top of that, the team behind the counter has cultivated a vibe that makes everyone feel welcome.
“Before they even walk through the front door, you know we already have their account pulled up — and sometimes even their order. So, just stuff like that, I think, makes the store really welcoming,” Haque said.
It does not matter if a customer is passing through town or a daily regular; the staff members at Fire Cannabis Co. are down to help them find what they need. Everyone gets the same service and the same smiles, even the furry friends.
Those who find themselves in Omak or Yakima, where the second Fire Cannabis Co. location is (1401 S. 1st St. Suite 102, Yakima, WA), should stop in and experience the heat for themselves.
Best Of
Flower: Sky High Gardens Mintmosa
Concentrate: Honey Tree by Bodhi Orange Kush
Vape: Sweetwater Farms Pineapple Colada
Edible: Mary Jones Orange and Cream
Preroll: FOG Khalifa Candy
