Released in small, exclusive batches, 710 Labs’ Close Friends tier represents the brand’s most exclusive offerings.
Always packed with a healthy dose of trippy visuals, memes and sight gags, these eye-catching jars score above their already top-level “persy” rosin. When a batch exceeds the team’s expectations on every front except for yield, it receives this heady distinction.
Previewed at their Puffcon activation, the new Close Friends packaging is a step ahead of anything you’ve seen on the shelf. We spoke with Adam Jacobs, vice president of sales at 710 Labs, who gave us an early preview before heading to their multistate launch event. We can report that what 710 Labs Co-founder Skelly has dreamed up is a Pokémon evolution on the scale of Feebas to Milotic.
Futuristically retro and layered with hidden extras, the neon blue box with its yellow top is slightly opaque, giving a glimpse at the seemingly plain black jar inside. Pop off the magnetic lid to discover a whole dimension hidden on the top and side wrap thanks to a specially sourced UV ink. The box also features info on how many jars are in each limited run and a special emblem which doubles as a magnetic collector’s pin.
Jacobs said these pins will change each month but will be the same in multiple states as the brand attempts to synchronize flavor drops across markets — as long as it all meets the criteria for Close Friends. Eventually, he says the plan is to reward superfans who secure every pin throughout the year in what he called a “collect ‘em all” situation.
710 Labs set a design standard when it launched its iconic magnetic jewelry boxes and created its own lane with the Close Friends packaging. This new box feels like a perfect update for 2027, one suited to the aesthetic of the time. Despite this timely feeling, sourcing all the pieces for this project took the company well over a year. “With us,” Jacobs said, “nothing is fast. Everything is a very methodical step.” He went on to describe the long process of finding the perfect magnets, and how the ink they finally landed on is the same used for passports. “Imagine having to explain that you need all this ink for printing hash labels,” he joked.
We asked the best way to track down these pins and make sure you collect them all, and Jacobs told us joining their List is the safest bet, but they will provide dedicated retailers across the state with limited allotments. He did hint, though, that November’s list will be “a collector’s dream,” so don’t blink.
