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Photos Courtesy of Exotix / Adam ill

Budtender of the Month: Adam ill

"A great budtender consumes all the products and builds their own experience and their own knowledge on the brands."

For this Budtender of The Month, we chose a longtime budtender and one of the most popular hosts in the Cannabis space, the one and only Adam ill. 

While many of us are more familiar with seeing Adam host some of the biggest events in Cannabis, he actually got his start as a budtender back in 2009 after he left radio. A childhood friend knew he was already selling weed, and he jumped in the mix when California was still doing deli style. 

“I mean, now it’s a lot easier for someone to be a budtender now,” he told California Leaf. “Everything is prepackaged and laid out, and everybody’s brand got their own taglines and their own sales pitch. It makes it easier for someone to sell the product without actually having experience with the product.”


Adam compares this style of budtending to working at a mall clothing store. He argues you don’t have to know anything about fashion, but you know the pants are over there and the shirts are over here. 

“It’s just all written out instead of more of a personal experience like it used to be back in the day,” Adam said. “What makes a great budtender is someone who consumes all the products and builds their own experience and their own knowledge on the brands.”

While many customers come into Exotix with an eye for the latest and greatest, there are still a lot of people who need help finding the Cannabis products that work best for them. Adam attempts to cater the experience to each customer, whether that is based on their budget or just what they like to consume in general. 

When picking out jars for himself, Adam notes it’s all about the gas. He says he’s a big fan of Decibel Gardens, A Golden State and Phases.

What does Adam love most about budtending?

“I love selling weed,” Adam replied. “I’ve sold weed most of my life, and it’s just something that I love to do, being able to do it legally with a bunch of brands and educating these new consumers. Because there’s a lot of people now that smoke weed openly. It used to be super taboo.”

Listen to Adam’s “Getting High With” podcast: adamill.com/listen-to-highest-host

About Jimi Devine

Jimi Devine has spent his adult life searching for the best cannabis in the galaxy and covered the topic for outlets like L.A. Weekly, The Village Voice, The San Francisco Chronicle, and all of the world’s leading cannabis lifestyle and news sites. He has been involved in cannabis policy reform since 2005 and has worked in the industry since 2009 when he moved to Oakland from Lynn, Massachusetts. Currently writing for Leaf Magazines, he is also serving as Cannabis Writer at L.A. Weekly, and you can also find his writings on cannabis products and policy in The Boston Globe, The Hill, The Chronicle of Higher Education, Thrillist, GreenState, High Times, Irvine Weekly, 7x7 Magazine, Leafly, The East Bay Express, and Ed Rosenthal's This Bud's for You.

This article was originally published in the November 2025 issue of California Leaf.

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