On December 9, under the glowing SoCal sun, the Cannabis community united for a fun day of celebration while giving back to the less fortunate. For the ninth consecutive year, Los Angeles-based nonprofit Humanity Heroes, in tandem with Advanced Nutrients – the world’s number one hydroponics nutes company – organized this campaign where happy helpers stuffed 10,000 backpacks with 23 life-giving essentials to homeless families and individuals on Skid Row, as well as other impoverished communities across the country.
Advanced Nutrients founder, “Big Mike” Straumietis, warmly says, “If a company is successful, it has an obligation to directly give back to the community and society as a whole.” And the ongoing objective here is to provide people with toothbrushes, toothpaste, food, socks, warm blankets, and other daily essentials that so many of us take for granted.
The positive vibes in the parking lot behind the Hollywood Palladium were palpable with overwhelming gratitude. It was a great day for Cannabis … and an even greater day for the community.