Any fan of West Coast rap knows what the legendary Death Row Records sounds like – smooth, funky beats with edges sharpened and hardened by the streets.
Now, thanks to Snoop Dogg, you’ll be able to find out what Death Row smokes like.
After recently acquiring the record label, Snoop this morning announced the launch of Death Row Cannabis, a brand in collaboration with AK, the man behind SMKRS and the VP of Cultivation for TRP Co., which owns and operates the majority of Cookies retail locations in the United States. AK will curate the lineup for the Death Row brand.
“Promising to return Death Row to its former glory, all elements of the former label are being refitted for today’s audience and their evolving tastes,” according to the press release from Chapter 2 Agency. “The first drop debuts in limited edition commemorative metallic bags, featuring the iconic hooded prisoner figure seated in an electric chair on the front. Important to note: this is a brand new version of the prisoner that was designed for the launch of the cannabis brand – the main difference being he has one hand broken free and is smoking a fat doobie.”
Drops will be announced on the Death Row Cannabis IG, @deathrowcannabis, and the first drops will be at select Cookies locations in Brentwood, San Bernardino, and San Diego (@cookiesretail) in January 2023.