Bright Directive
The genesis of this luminous operation began 11 years ago when the owner transitioned from consulting in the medical market to realizing his own destiny as a Cannabis entrepreneur. The directive was to implement his personal values into this burgeoning industry by leading with intention and integrity. In his years of being a collegiate tennis player, having strong mental health combined with physical discipline was vital to his success – so that practice became the ideology to building a bellwether company that influences the industry by proving that strong character is not a weakness to be preyed upon.
Harnessing Nature
They say that positives attract, so partnering with famed Zookie strain breeder Rob Masterson came naturally – creating a special bond that continues to flourish with every seed planted and every plant harvested. Having the massive advantage of capturing the spiritual, mineral-rich snowmelt from majestic Mount Shasta is what makes this so exceptional for their vertical flower brand of the same name. Like the mountain itself, inside the shop you’ll bask in the natural woods, limestone and granite – evoking the farmer’s market craft feel, tying you back to the natural roots of California.
Role Models
There are those who say and those who do. And this carbon-neutral company walks the walk when it comes to growing, delivering and selling Cannabis. Through their philanthropic work, they’ve helped plant trees in Brazil, conserve wildlife projects in Africa, and even had a part in providing desperately needed cooking stoves to families in Honduras. In fact, the concept was originally modeled after the philosophy of Patagonia – upholding a responsibility to build an altruistic company that is an entirely sustainable operation and reliant on alternative energy. Way to go guys! And thank you for staying true to the plant.
Staff Picks
Flower
A Golden State Night Sky – Daniel
PHASES Vibration – Lucky Charm – Ashley
PHASES Reverie – Gorilla Cookies – AJ
Joints
A Golden State Lava Flower minis – Reno
Garden Society Calm & Focus Infused – Daniel & AJ
Time Machine 28-pack – Sierra
Carts
Jetty Durian & Banana Dream – Sierra & Reno
Chemistry Cannatonic – Daniel & AJ
Chemistry Pink Boost Goddess – Ashley
Dabs
Humboldt Terps Peach Panther – Reno
ABX Garlic Sauce Badder – Sierra & Ashley
Jetty Solventless Chem Punch – Daniel
Edibles
Lost Farms Super Lemon Haze Gummies – AJ & Sierra
Emerald Sky Peanut Butter Cups – Ashley
Camino Recovery Gummies – Reno
Care By Design Relax Gummies – Daniel
