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Shop Review: Erba Venice

“Jim Morrison would approve of this progressive boutique experience.”

Photos by Mike Ricker

Pot Pioneer 

In 2017, ERBA Markets in Venice was the first retailer in the legal market to incorporate an “in-store” brand experience in their showroom, offering companies a direct way to engage with fans. 

Devon “Samba” Wheeler is the man behind the vision. Raised in the legacy movement by his father, Howard Wheeler, Samba was deeply influenced by his father’s beatnik roots. Howard was a friend of Allen Ginsberg, a key figure in the 1960s counterculture movement and the founder of LeMar (Legalize Marijuana), the earliest marijuana legalization advocacy organization that Howard joined early on. Samba’s father also became the first Westerner to help introduce the Hare Krishna movement to America. Now, Samba carries the torch with the same directive for Cannabis culture by fostering quality and integrity, one brick at a time. 

Venice Roots 

Venice Beach is where Jack Herer did most of his legacy work in the early 90s, so it was meaningful to plant seeds in the same soil, continuing to develop those beliefs. Fun fact: this city is the number one tourist attraction in the state of California over Disneyland with over 10 million visitors annually. And check this out, if you pop across the street to the Harley Davidson dealership, you’ll find an ERBA tablet (remote ordering kiosk), so when you’re picking up a Harley, you can also have your meds delivered and sitting on your pillion seat by the time the paperwork is signed. The staff at ERBA like to think that Jim Morrison would approve of this progressive boutique experience, and that, of course, he blesses every happy customer who lights up at the famed Sunday drum circle on the beach. 

Break On Through 

As stewards of this prolific plant, they see the benefit of building a healthy relationship with the neighbors to create a cohesive, unified tribe. That means understanding that there’s a lot to be gained by being friends with surrounding commerce along with supporting local fire and law enforcement through community engagement. Annually, during the holidays ERBA serves over 3,000 meals for families in need of support and assistance provided by the local neighborhood council. The ERBA crew even recently hosted a dog adoption at their sister shop The Woods in WeHo and found forever homes for four canines who just needed a family to love. Keep up the good work, friends!

Staff Picks


Claybourne Blue Dream –Sofia
No Till Kings –Dhara
Blem Unruly Original Glue –Alex
Black Caviar Black Squid Ink –Jon


The Woods Runtz –Sofia
Claybourne Flyers –Camila
Heavy Hitters Diamond Cereal Milk –Jon


Cold Fire G.O.A.T Cheese –Sofia
Flavorade Cosmopolitan –Dhara
Nasha Papaya Bomb –Alex
Vuze Alien OG –Camila


Mountain Man Melts Tropicanna Cookies –Sofia
Tall Tree Society Hash Burger –Alex
710 Labs Starburst 36 #1 –Camila
Papa Selects Strawberry Gem Jam –Jon


Plus Island Maui Haze –Dhara
Auntie Aloha Lillikoi Citrus Buzz –Camila
Pax Gummies Summer Mango –Jon

Check out these partner locations:

Erba Culver City on Exposition Blvd, LA 
Erba Sawtell on Sawtelle Blvd, LA
Erba West Los Angeles on Pico Blvd.
The Woods on Santa Monica Blvd. 

Photos by @rickerdj

About Mike Ricker

The first time Ricker smoked weed was at a Santana concert at the age of 12. He then followed in his footsteps as an award-winning radio personality who became notorious for offering a stage for bong toking listeners in 9 different markets over 20 years. In 2016, the Cannabis industry came calling and the rest is history.

This article was originally published in the June 2024 issue of California Leaf.

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