Going with the Flow
When the construction industry saw a significant dip after the real estate crash over a decade ago, professional contractor James Alvesand and his wife, Amy, looked toward the Cannabis biz for their next venture. Starting with a collective, they then bought a farm, Humboldt AF Cannabis, and opened a couple delivery services, Humboldt’s Magic Bus and Chico Magic Bus. But like most enterprises in this unpredictable industry, they had to close the doors and re-evaluate. They transitioned into the retail world, cranking out the build and opening their cool Eureka location in 2020, followed by this shop in 2023, where they’ve found a permanent home.
Decor for Sure
A Cannabis retail shop should have a vibe, so they took inspiration from one of their favorite network shows, “Bar Rescue” on Paramount, to create an intuitive look from a customer perspective. The result is what you see now: slat boards with vibrant colors and floating lights from the ceiling. It’s all about the feels here, with a clean and classy place to get your goodies. Outside you’ll bask in a courtyard lounge where townspeople are encouraged to hang with friends. With the covered gazebos and fireplaces accentuated by a built-in rock waterfall, it’s a great place to commune before a walk at the local Arcata Marsh.
Around Town
For those who grew up here, you’ll remember this used to be the V&N Burger Bar. Instead of getting your grub, now you get a dub. This crew is also involved in helping the local youth by donating to different parks and recreation programs, including the FFA, which helps kids further their education in farming and agriculture.
Staff Picks
Flower
Willow Creekside Afghani –Travis
Willow Creekside Wedding Cake –Katie
Joints
Fig Farm Holy Moly –Dustin
Widowmaker Black Cherry Gelato –Ashleigh
Baby Jetter Blue Berry Kush –Melissa
Carts
Papa’s Herb Strawberry Cheesecake –Julia
Halara Diamond Sauce Purple Punch –Colin
Dabs
Almora Farm Live Resin Badder Ice Cream Cake –Colton
Nasha Green Unpressed Hash Modified Sunset –Jarrett
Humboldt’s Premium Diamonds –Sour Afghani
Edibles
Heavy Hitters Cherry Lights Out –Leslie
St. Ides Drink Georgia Peach –Gregg
Space Gem Sweet –Brittan
Surplus Shots Tropical Trip –Justin
