Hometown Gentlemen
Having been born and raised in Alameda, owners Justin Jarin and Arron Kraw are very familiar with the humming High Street Bridge (aptly named), one of the four access points that connect this island to Oakland. The friendship between these two dates back 20 years and now flourishes as biz partners. “It’s a rare accomplishment for your friends and family to be able to have something special in the city where you grew up,” says Justin. And now with the naval base opening for commercial real estate, this city is becoming one of the most highly sought-after for planting roots in NorCal.
East Bay Elegance
Emulating the architectural history of this classic city, the design was laid out as an homage to the Art Deco and Victorian styles that encapsulate the old San Francisco style. Alameda was originally known as a beach resort where San Franciscans would venture to get away from the fog for weekends. So, playing off that aesthetic, these ganjapreneurs decided to incorporate a speakeasy/old-school hotel/cigar lounge vibe.
Local Pillars
Community engagement has always been important since they first opened their doors a year and a half ago. Organizations like the Alameda Fire Department and Meals on Wheels have been benefactors of these guys’ efforts. If you’re in the area, catch their monthly art fair/farmer’s market on the first Saturday of every month, a commingling opportunity for tasty brands, artists, local photographers and clothing designers. They also have a quarterly industry night where competing retailers are welcome to take part. They do it to build awareness for the city and the good companies who call Alameda home. Hey, it’s not called Park SOCIAL for nothing!
Staff Picks
Flower
FIRREECAMP Bubblegum Pixiepop –Anthony
CAM Bubba’s Girl –Juliana
Clarkies LA Pop Rocks –Angelica
Teds Budz Lemon Berry Cherries –Razan
Joints
Baddie Bluntz Grape Cherry Gelato –Juliana
Sluggers Rainbow Road –Angelica
710 labs Cherry Zest –Lindsay
Grizzly Peak Grateful Dave –Razan
Carts
PLUGPLAY Mona Lisa –Lindsay
turn hot girl summer -Anthony
Heavy Hitters’ Pineapple Express –Razan
Dabs
Mountain Man Melts Spritzer –Lindsay
SunSmoke Rosin White Miso –Anthony
Punch Extracts Strawberry Guava –Phil
FRIED! Grape Gas –Angelica
Edibles
Korova Terpz Rope -Lindsay
Heavenly Sweet Fruity Treat -Phil
Lost Farm Cherry Lime Chew -Juliana
Emerald Sky Peanut Butter Cups -Razan