After a decade in Oregon Cannabis, Rebel Roots Farms isn’t aiming for reinvention. They’re refining what already worked while folding in a few updates that might actually matter to the people using it. We talked to founder and owner Niles Christodoulidis to learn more.
“We’re not rebranding. We’re relaunching,” says Christodoulidis. The logo stays and so does the name. What’s new is the space it’s made in and the way it’s packaged for today’s consumer. Their new facility trades square footage for intention: smaller, more efficient and built to GMP standards, specifically for the kind of processing they actually do, not just what looks good on paper. “This is my Mona Lisa,” shares Christodoulidis.
Nova Nectar: form-flexible and function-first
The standout from the new product lineup is Nova Nectar, a fully activated, multi-use concentrate that doesn’t settle into a single category.
“You can squeeze it on a bowl, add it to a portable vape or eat it straight. It tastes like fresh flowers,” says Christodoulidis. “No rig required.”
It’s not a reinvention of the wheel. It’s a practical shift for people who want the effect of a dab without the setup or for those who want one product that works more than one way. It still lands in the concentrate family but gives consumers more say in how and where it’s used.
Rocket Fuel: ready-to-go RSO
For those who swear by RSO but not the digestive backlash or slow onset that sometimes follows, Rocket Fuel offers a formulation that’s aimed at being easier on the body. It’s the same base product but cut with a small amount of MCT oil, which Christodoulidis says helps the body absorb more of the cannabinoids without treating the dose like a toxin.
“Pure RSO can get pushed through too fast. With Rocket Fuel, your body holds onto it longer. It hits faster and harder, and you skip the gut issues,” he explains.
The taste hasn’t changed. It’s still RSO, with all the complexities and benefits that implies. But the delivery is more streamlined, and that matters to the folks who rely on it.
Less flash, more flexibility
None of these changes are about chasing aesthetics. There are no “live, laugh, leaf” taglines stamped across flashy iridescent pouches. The packaging is functional. The product names (Nova Nectar and Rocket Fuel) offer identity without spelling out every terp and temperature range and, more importantly, all while carving out their own category.
“We don’t want to make bonbons that taste like weed,” says Christodoulidis. “We want to make products that do what they’re supposed to and don’t interrupt your day to do it.”
The approach feels less like a pivot and more like a course correction, one shaped by Oregon’s saturated shelves, narrowing margins and consumers asking for options beyond trend-chasing flavors or hardware fads.
With the facility still filling in and long-term plans for expansion on the board, Rebel Roots’ next phase isn’t about scaling up. It’s about digging in. For a market that’s been under pressure from all sides, that kind of recalibration might be worth paying attention to.
